Customer lifetime value and segmentation is this week's episode of the I Hate Numbers podcast. Last week I kicked off with part one I will be continuing from part one my exploration of customer lifetime value by looking at Firstly CLV and net CLV...
customer lifetime value articles
The power in customer lifetime value
What is the is a power in customer life time value. Using numbers in the right way in your business is a powerful way to Firstly, give you insight Secondly, make great decisions Thirdly, reduce anxiety Also, to provide clarity More importantly help you make money, be...
How to use customer lifetime value
Numbers gives you business superpowers, you should be Using customer lifetime value as one of those numbers. In this podcast I will Firstly, break down what CLV is Secondly, how you can go about calculating it for your own business. Lastly, why it's...
How to calculate customer lifetime value
Have you ever wondered how to calculate customer lifetime value? Or what it even is? Above all CLV, as it is often called, measures how much a customer is worth to your business over the course of their relationship with you. Most importantly it considers all of the...