Most importantly you need to understand the components involved with business activity and breaking even. But how do you find out what your business requires to break even?

What’s break even?

To clarify your business breaks even when your sales cover all your costs, when neither a profit nor a loss is made. There are numbers that can be analysed to be able to work this out in more detail, these include ‘sales revenue’, ‘fixed and variable costs’, and the ‘contribution margin’.

Knowing and understanding your break-even point gives you better insight into your business, accountability and enables you to make important business decisions that will improve your profit margins and company success. You can pat yourself on the back when reaching that financial milestone!

The key to break even is to work out the contribution made from the sale of each unit.
The amount of cash each unit has sold is an offering towards paying for the fixed and variable or indirect costs of the business.

Fixed and Variable costs

Fixed costs are representative of your business costs that build up with the passage of time. They do not increase and should remain predominantly constant regardless of the activity level (miles travelled, journey’s made). Hence the cost of car road tax will be the same whether it is driven 100 miles a year or 10,000 miles a year (same applies to insurance & MOTs).

Other fixed costs include; rents and rates, depreciation on assets or leasing charges.

However, variable costs will directly vary according to the production volume and change directly when the volume production changes. So, these costs vary with changes in level of activity. For a car, a variable cost would be petrol.  Likewise, the total petrol cost will vary according to how many miles that we do. Other examples of variable costs are stocks (will vary according to level of sales), sales commissions (as before) and overtime (this will vary according to number of hours worked).

Reducing your fixed costs base provides you a better gross profit. After you’re able to make reductions however small or large, you will ultimately return a nice amount of return.


It is completely understandable why you may be reluctant to get closer to  your numbers. They can be a little scary. However, if you want to run a successful business instead of a hobby then you need to have those down. Along with your targets these two are must have for success.

You don’t need a degree in Accountancy or Maths to be part of the winning team. You need 2 numbers to break even – fixed costs & profit margins.  Check our our free online break-even calculator.

And remember folks – calculating it is 1 thing and knowing what to do with it is another.

Stay tuned… more next week but until then we have an invaluable resource we encourage our clients to peruse. There you go, Happy Monday!


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