About this episode Pricing is one of the biggest decisions we make in business. Charge too little and we damage profit. Charge too much and customers may walk away. Target costing gives us a different way to think about price, cost, value and margin. In this episode,...
What is your why for having your own business, whatever that, there are reasons Why your business must make a profit. Making profit must be at the top of your business goals, ignore that at your peril. Firstly, I am going to tell you why making profit is vital for...
Pricing rates can be difficult to get right. Charge too much and you may lose customers. Charge too little and you can end up working hard without making enough profit to build a sustainable business. Your price also sends a message. It says something about your...
How much you should charge for your services is a very common question. Spoiler alert, no one answer but we are here to help you figure it out for your business. Keeping tracking of your margin vs markup difference is a valuable way to inform how you are pricing...
Why gross profit matters is simple: it helps us understand whether our sales are leaving enough money to cover running costs, pay ourselves, support cash flow and build a stronger business. Gross profit is more than a number in the accounts. It affects pricing,...
In this blog we are going to look at What gross profit means for your business. Your business journey map must have profit as a destination point, . If your destination is set for sales alone, then change your route or abandon your journey, it’ll end in tears...
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