About this episode Pricing is one of the biggest decisions we make in business. Charge too little and we damage profit. Charge too much and customers may walk away. Target costing gives us a different way to think about price, cost, value and margin. In this episode,...
What is your why for having your own business, whatever that, there are reasons Why your business must make a profit. Making profit must be at the top of your business goals, ignore that at your peril. Firstly, I am going to tell you why making profit is vital for...
How you calculate your pricing rates How you calculate your pricing rates is vital for your business. Why should that be so? Firstly, it helps you achieve your goals. Secondly, it sends a message to your clients about you and your business. Above all, your pricing...
How much you should charge for your services is a very common question. Spoiler alert, no one answer but we are here to help you figure it out for your business. Keeping tracking of your margin vs markup difference is a valuable way to inform how you are pricing...
Your gross profit and business decisions There are so many needed, powerful and insightful business decisions you need to make. You can’t do that unless you know some key financial numbers. Gross profit is one of them. What sort of decisions, let’s list a...
In this blog we are going to look at What gross profit means for your business. Your business journey map must have profit as a destination point, . If your destination is set for sales alone, then change your route or abandon your journey, it’ll end in tears...