What has Planning your Arts Event got to do with business? Well, arts and businesses share a lot in common.  There are differences, but also common ground between artists and private businesses. nevertheless.

Artists are full of creativity and energy, delivering inspiring work for their audiences  This is no different for your business, except you may use the term customers, and not audiences

In this week’s podcast episode of ‘l Hate Numbers’ I share 4 tips into how arts businesses plan their events.  Lots of parallels and takeaways for your business.


Planning in the arts is crucial, lessons to learn from the world of business and vice versa.  Success in the arts and the business world is down to planning.

Planning in the arts is like planning for any type of business. What’s the first thing you’ve got to do? You have got to

✅Set yourself a goal

✅Get your house in order

✅Figure out where you’re going and how you are going to get there.

Create the event story

When planning an arts event, get the story straight.  Think about the type and shape of the event.  What do you want your audience to experience?  No numbers at this stage, just the story says from the here to the eventual event happening.


Make a shopping list of what you need to plan, rehearse, and deliver your event.  Include artists, venue, marketing assets, people, skills.  Think of the event in stages, the beginning, the middle and the end.

Work backwards from the actual event. There are several weeks, several months’ worth of activity, energy and enthusiasm going into making it happen.

Cash and finances

Let us get down to the actual money side of things.  One key and critical document is cash flow.  Produce this as quickly and as early as you can.  What does that require in terms of money going out in cash terms?  Not just the amounts, but when it happens, timing s everything

Revisit and read your cash story.  What does it show?  Now is your time to make some powerful decisions with your powerful insights. Remember, at this stage, you’re not reducing their ambition. You are not modifying your story yet. You are waiting to see what the cash flow story looks like.


Artist or otherwise, you cannot do it on your own.  Collaborate, delegate, outsource.  Find the experts in the field that will help you deliver an excellent event. And typically plan, think about the execution, but do not lose the passion and the actual event itself. That’s what is driving you forward.

What Next

Grab a coffee, make yourself comfortable, sit back and listen to this episode on Planning your Arts Event.

I love doing this podcast and sharing my love of Numbers with you.  Check out the link to subscribe and do not miss an episode, contact me for help with Number love in your business.

In This Episode

  • Learn what we can apply from Planning your Arts Event
  • Appreciate the benefit of creating an event story
  • How the events story helps write the financial story
  • Collaboration and co-operation Developing your own Numbers confidence and decisions
  • Take more control of your numbers to help make you money, survive and thrive