Do your creative goals feel distant, vague, or overwhelming? Do they sit on your to-do list without ever turning into real progress? In this episode of the I Hate Numbers podcast, we explain how SMART targets act as a creative compass, helping you turn ambition into action without pressure or burnout.
We share how breaking big goals into structured, realistic targets builds confidence, reduces anxiety, and keeps you moving forward, even when motivation dips.
Who This Episode Is For
- Artists and creatives feeling overwhelmed by big goals
- Business owners struggling with focus or follow-through
- Anyone who wants progress without pressure
- Creatives looking for clarity, structure, and confidence
Main Topics & Discussion
Why SMART Targets Matter Now
Vague goals weaken commitment. When objectives feel too large or unclear, motivation drops and progress stalls. SMART targets give your creative ambitions structure, much like scaffolding supports a building.
Instead of saying “I want to make more money from my art,” a SMART target becomes: “I will sell five original pieces via Instagram by 30 June.” Clear, specific, and achievable.
What SMART Really Stands For
Specific
SMART targets avoid vague language. We replace “might” and “possibly” with strong, affirmative statements like “I will.” Specific goals turn intention into commitment.
Measurable
If you cannot measure progress, you cannot manage it. Whether it’s minutes walked, emails checked, or pieces sold, numbers give clarity and accountability.
Achievable
Your targets must feel believable and realistic. If needed, involve a mentor, accountability partner, or supportive community to keep momentum going.
Relevant
Every target should connect to your bigger picture. Relevance ensures you’re working towards your own creative vision, not copying someone else’s path.
Time-Bound
Deadlines create focus. A target without a timeframe is just a wish. Time-bound goals encourage action and consistency.
Why SMART Targets Beat Traditional Goals
Goals are binary: success or failure. SMART targets are kinder. Even if you miss the bullseye, you still make progress. That mindset builds confidence and reduces anxiety.
Your Creative Challenge
Write down one SMART target for the coming week. It might be about building your portfolio, improving wellbeing, finding new clients, or protecting downtime. Small progress still counts.
Episode Timecodes
- [00:00:00] – Why creative goals feel overwhelming
- [00:01:00] – What SMART targets really mean
- [00:02:00] – Specific and measurable examples
- [00:03:00] – Achievable and accountability
- [00:04:00] – Why targets are kinder than goals
- [00:05:00] – Weekly creative challenge & wrap-up
Links Mentioned in This Episode
Host & Show Info
Host: Mahmood Reza
Mahmood is an accountant, business finance coach, and founder of I Hate Numbers. We help creatives and business owners simplify numbers, build confidence, and make better financial decisions.
Website: www.ihatenumbers.co.uk
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