What should you charge for your services? It's a question that many small business owners, artists, and social enterprises grapple with. Charging too much can mean you're shutting yourself off from potential clients, while charging too...
pricing strategy articles
The financial power of product grouping
Wondering how The financial power of product grouping gets you more financial understanding in your business? By looking at your business in terms of product groups, you can gain powerful insights into where your money is coming from and where it’s going. This...
Five key numbers for pricing for profit
There are Five key numbers for pricing for profit Pricing for profit Wondering how to price your products or services so you can make a profit? You're not alone. Figuring out the right price is one of the biggest challenges business owners face. That's why it's...
How to Price Using Target Costing: Reduce Costs and Improve Margin
About this episode Pricing is one of the biggest decisions we make in business. Charge too little and we damage profit. Charge too much and customers may walk away. Target costing gives us a different way to think about price, cost, value and margin. In this episode,...
Pricing using Target Costing
Pricing using Target Costing is this weeks video-blog theme. Costs are reduced by as much as 25% to 30% under target costing, compared to traditional cost plus pricing. Above all your focus is on understanding and knowing your market conditions from day one. This...
Seven Tips to Increase Your Profits: Costs, Customers and Cash Flow
About this episode Sales can feel exciting, but sales alone do not keep a business healthy. Profit is what remains after costs, time, effort and resources are taken into account. If we want a stronger business, we need to understand what makes profit and what quietly...
Choosing the right pricing strategy
Choosing the right pricing strategy and knowing what is right for your business is one of the most important questions and decisions you will face. Setting the right price for your product is an important part of running a successful business. It's not just about how...